Thom Browne X Lane Crawford
AJG 2024
Project Brief
Initially I was presented with a site floorplan and a reference deck of previously installations at the site + mood-board which is shown on the right. I’ve also included some images that we did not receive until later in the project, such as the Paul McCobb Console (which we used as inspiration for our bag display) and a vintage deco Bar module that TB had sourced specifically for the installation.
We knew we wanted to make a more immersive and enclosed experience compared to the previous installations which lead us to our first concept which is detailed in the next section.